Hey,
Welcome to the 81st edition of Ad Pulse Monday!
For those new to this series, every Monday, I select an ad or ads that have performed exceptionally well. I’ll break down their success factors, key takeaways, and how you can apply these insights to your business.
If you’re already familiar with Ad Pulse Monday, welcome back!
Consider adding a label to these emails for easy access, just like Shailendra did, creating a handy repository right in your inbox.
Without further ado, let’s dive in!
To view the ad, register on Minea using this affiliate link (and get a flat 20% discount on paid plans):
https://app.minea.com/ads/facebook?ref=k63dd
Then, you can click on this link: https://app.minea.com/en/ads/meta-library/lib_1347350473431807/details
1. Thumbnail Score:
I will give this thumbnail a 4.5 out of 5 rating. This thumbnail is a masterclass in direct response advertising. Here’s why it works:
The headline “Weekly meal planning is DEAD” is instantly provocative. It doesn’t promote a product; it kills a pain point millions relate to. That pattern-interrupt makes people stop and think, “Wait, how is meal planning dead?”
The subheadline “Get your 16 hours back every week” turns time into a tangible benefit. The specificity makes it believable and powerful.
The visual layout with weekday circles (Mon-Fri) filled with appetizing meals is brilliant. It conveys variety, quality, and convenience at a glance.
The bold “60% OFF” with “CODE: SAVE60” adds urgency and value. The orange accents energize the design and stimulate appetite, while the black background adds contrast and a premium feel.
It loses half a point only because the text could be larger for mobile, and there’s no human element to add warmth.
2. Click Score:
I’d give the click score a 3.5 out of 5.
The caption “Weekly meal planning is DEAD. Get your 16 hours back every week.” is a strong hook that speaks directly to the pain point of time scarcity. The benefit is clear – save time and eat healthy without the hassle of cooking.
However, the headline “60% OFF ALL Meal Plans” is more promotional than emotional. It lacks storytelling or a real-life context that could make people relate. A short testimonial like “I stopped cooking and still hit my fitness goals” would drive stronger clicks.
The description covers convenience and freshness, but doesn’t create urgency beyond the discount. Overall, the ad does a solid job of selling efficiency but could lean more into emotion and trust with UGC-driven proof.
4. Ugly Score:
I give the ugly score a 2 out of 5.
This ad is polished, professional, and perfectly branded—which means it scores low on the ugly scale, a weakness for cold traffic. The layout is symmetrical, the food shots are top-tier, and the typography is clean. Everything screams “marketing team with a budget.”
In 2025, that’s a problem. People scroll past anything that looks like an ad. What stops the thumb is content that feels native, like UGC, raw iPhone clips, and authentic testimonials.
5. Congruency Score:
I give the congruency score a 4 out of 5.
The landing page delivers on that by clearly showing multiple meal plans (keto, weight loss, plant-based, kid’s etc.), full weekly menus, and pricing tiers. Thus, the ad promise and the landing page align well. The imagery of full meals, pricing, multiple days, and the “Customize your meal plan today” call-to-action all support the ad’s lead message of simplifying meal planning.
However, the landing page is heavy on menu and pricing data but is lighter on emotional storytelling or real user proof (testimonials, lifestyle shots) that would better mirror the ad’s benefits of time-back and freedom. The ad gives urgency with “60% OFF” and time-saving language; the page could reinforce that urgency more (e.g., limited time, offer expiry) to keep the momentum from the ad.
How Can You Use This For Your Business?
- Quantify time, not convenience.
“Get your 16 hours back” is stronger than “Save time.” Specific numbers make benefits real and credible. Sixteen hours means two workdays or eight movies. Show clear ROI: if time is $50/hour, that’s $800 saved weekly. Make your math simple and undeniable.
- The day-by-day visual is genius for recurring services.
Showing Mon–Fri meals helps customers picture their whole week transformed. It works for any subscription: fitness progress, weekly lessons, coffee blends, or skincare routines. Showing rhythm builds habit association, letting customers imagine themselves living the experience consistently.
- “Prepared by fitness chefs” is smart targeting.
It speaks directly to people who value fitness and nutrition. That word “fitness” shows the brand understands the audience and their goals. Use it in any niche: startup accountants, conversion-focused designers, or athlete coaches. Specific language attracts the right audience and filters out unqualified leads.
- Orange is ideal for food brands.
It sparks appetite, energy, and urgency, which is why so many food companies use it. Color psychology matters: blue builds trust, green signals health, red creates urgency, purple shows luxury, and orange drives action. Colors influence emotion and directly impact conversions.
- A 60% discount drives urgency but can hurt long-term value.
It trains customers to expect deals and attracts short-term buyers. Test softer offers like “First week free” or “$100 off first order.” Focus on lifetime value, not just acquisition cost. Sustainable growth beats short-term spikes.
Check out their Landing Page:
Here’s the landing page for this product:https://jetfuelmeals.com/menu-pricing-florida/
This post is packed with insights; I again recommend bookmarking it in your browser for future reference.
Well, that’s all for the newsletter, folks!
Finally, I would like to add that I will continue sending you these ads every Monday, but they alone may not be sufficient for your success as you would want more concepts under your belt.
Therefore, if you are a Facebook ads marketer and want more ads like these for yourself, then go ahead and check out Minea.
Here is the promo code offering you 20% off for 3 months: SANNIDHYA20
And here is my affiliate link: [https://app.minea.com/find-winning-product?ref=k63dd]
Also, let me know which niche’s ad I should pick up next for you. I would love to hear from you.
DISCLAIMER: This post contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission.