Hey,
The world of Facebook ads changes faster than you think.
Luckily, many of the best minds in the business are documenting these changes in real-time. And the best part? They’re sharing their insights straight into our inboxes through their newsletters.
These newsletters aren’t just your average emails.
They’re like having a front-row seat at a marketing masterclass, updated in real-time. Whether you’re setting up Facebook ads, brainstorming your next big campaign, or just trying to stay in the loop, these are the reads you can’t afford to miss.
To my own detriment, I’ve subscribed to more marketing newsletters than I can realistically read in a day. It doesn’t help that I’m constantly on Twitter, Reddit, and LinkedIn, scooping up everyone else’s top picks.
But hey, my bad habits are your treasure trove!
That’s why I’m here to share a freshly updated list of the most insightful newsletters about Facebook marketing that you absolutely need to subscribe to in 2024.
Before we dive in, it’s important to note that not all of these newsletters are solely focused on Facebook. They cover a range of topics from marketing strategies, copywriting tips, Google Ads insights to YouTube tactics.
As a Facebook ad marketer, having a well-rounded understanding of all digital marketing facets is crucial to staying ahead. So, let’s explore these invaluable resources!
Let’s dive in!
1. PPC Edge Newsletter
Frequency: Twice a week
Why subscribe? I love PPC Edge. It’s your go-to resource for navigating Google ads.
Curated by seasoned marketers Miles and Bob, this newsletter arrives at the start of each week, packed with the latest updates, features, and invaluable tips from real-life case studies across various niches.
If you’re looking for a competitive edge or are someone who appreciates a deep dive into the mechanics of successful ad campaigns, this is the perfect newsletter for you.
2. Copywriting Course
Frequency: Weekly
Why subscribe? I have said this time and again – good copywriting is the backbone of effective Facebook ads, and there’s no better place to hone this skill than through Neville Medhora’s newsletter, Copywriting Course (formerly Kopywriting Kourse).
Neville is a legend in the copywriting world, having worked with top-tier brands and helped shape the careers of thousands of copywriters. Each week, subscribers receive lessons in copywriting, valuable swipe files, and updates on popular blog posts.
For those who prefer listening over reading, there’s an audio version available for every edition on the website.
3. Social Media Examiner
Frequency: Weekly
Why subscribe? Facebook advertising requires not just skill but also timely knowledge and actionable insights.
That’s precisely what the Social Media Examiner newsletter offers to its massive audience of over 242,000 marketers weekly.
It delivers insights directly from industry leaders and successful marketing campaigns that have proven their worth across social media platforms.
Whether it’s lead generation, market exposure, or strategic affiliation, Social Media Examiner equips you with the tools to not only participate but dominate the evolving marketing landscape.
4. DTC Newsletter
Frequency: Five times a week
Why subscribe? Each edition of the DTC newsletter is crammed with tactical, often technical insights aimed at boosting the performance of your campaigns across major platforms like Facebook and Instagram Ads, Google Ads, TikTok, and more.
The Pilothouse team rigorously tests and optimizes these strategies with millions in ad spend, providing you with actionable tips that can significantly boost your campaign metrics.
DTC is more than a source of information—it’s an educational tool that helps you become a smarter marketer, offering immediate improvements to your campaigns.
5. Creator Hooks
Frequency: Weekly
Why subscribe? Want to save hours on research and instantly discover what makes people click? Check out the Creator Hooks newsletter!
It’s a goldmine for identifying the most clickable titles and thumbnails, giving you a clear insight into what grabs attention online. You can craft your ads to mirror these successful elements by understanding what drives clicks.
6. The Media Buyer
Frequency: Weekly
Why subscribe? This is one of my personal favorites from the list! Every issue is packed with useful links, actionable strategies curated from across the web, and insights from Northbeam’s collaborations with some of the world’s top brands.
Northbeam, known for its highly accurate and robust first-party data, powers the newsletter, offering subscribers strategies to define, calculate, and track crucial KPIs and performance benchmarks for profitable growth.
That wraps up my top picks for the newsletters every Facebook ad marketer should be reading in 2024. Each of these newsletters offers unique insights, actionable advice, and is tailored to keep you ahead in the fast-evolving world of Facebook advertising.
Dive in, subscribe, and transform your marketing. Happy reading!