Hey,
There’s no debate about this – video ads on Facebook deliver results and how!
They have 30% more engagement and a massive 60% increase in conversion rate compared to image ads on Facebook.
Hubspot’s research says it all: users are 64% more likely to engage with a product after watching a video about it.
We spend a third of our internet time glued to videos!
Almost 90% of users admit that videos sway their shopping choices.
And get this – 80% of users remember a video ad they saw last month.
Simply put – if you aim to maximize visibility, get more clicks, and increase your ROAS,
video ads should be your go-to in your FB ad playbook.
So, if you haven’t experimented with video ads yet, it’s HIGH time you do!
To help you get started, here are the five ways to make the most out of video ads:
1. Do your research properly.
Before anything else, get to know your audience inside out.
Peek into your Customer Relationship Management (CRM) data to determine their needs and preferences.
2. Make the first three seconds of your video ad count.
Make the opening of your video ad an absolute showstopper.
If you can get folks to pause their scroll in those first few seconds, you’re golden.
3. Use the perfect background music.
Music is an effective tool for creating emotional connections with viewers and can even influence their behavior.
By using music strategically in your video ads, you can tap into people’s emotions and inspire them to take action.
4. Use subtitles.
It’s a well-known fact that most social media users watch videos on mute (Verizon Media says that the number is as high as 69%). Heck, even I do it sometimes.
To ensure that your content still resonates with viewers even when the sound is off, it’s essential to include subtitles or closed captions.
5. Optimize your video ads for mobile.
Facebook reports that mobile-optimized video ads see a 27% higher view-through rate than those that aren’t optimized.
By using a vertical aspect ratio, avoiding small text and graphics, and keeping your videos short and engaging,
you can ensure that your video ads are seen and enjoyed by as many people as possible.
When it comes to driving engagement, video ads are a clear winner.
So, if you’re not playing with them yet, you’re missing out big time!
With that said, it’s not like image ads are a thing from the 90s and wouldn’t work anymore.
I’ve had my fair share of image ad campaign wins that have made me, at times, more profit than their video counterparts.
So, irrespective of which ad format you choose, the key is to mine insights from your Facebook ads and use them to hit your marketing targets.