Hey,
Are you struggling to create ads that convert?
You’re putting in the work, writing ad copies consistently, and even driving traffic. So, why isn’t your target audience converting?
Been there, done that!
Before I discovered the magic of copywriting frameworks, I was asking myself the same question.
Now, I’ve cracked the code on boosting engagement with my ad creatives and turning those clicks into sales.
The secret?
Using the right copywriting framework at the right time!
Over the years, I have realized that good copy isn’t written from scratch. It’s assembled.
The legends of copywriting laid down the groundwork years ago. So, you don’t need to reinvent the wheel every time you write an ad.
The real challenge is mastering various copywriting frameworks and finding the ones that work best for you.
A simple Google search will tell you that there are tons of copywriting frameworks out there!
So, which ones are worth your time?
Well, I have got you covered.
After eight years of running Facebook ads and testing almost every copywriting framework under the sun, I’ve narrowed it down to the top five that actually deliver results.
Here are the five copywriting frameworks that made the cut.
1. Problem-Agitate-Solve (PAS)
Are you looking to offer a solution to a problem through your product or service?
This copywriting formula will work like a charm for you.
First, highlight the issue. Then, agitate the situation. And finally, present your product/service as the hero.
2. Attention-Interest-Desire-Action (AIDA)
AIDA is a classic copywriting framework that guides writers through four stages:
- Grabbing attention
- Sparking interest
- Generating desire
- Inspiring action
This framework is particularly effective in emails, sales letters, product descriptions, and sales pages, as it helps to capture the reader’s attention and prompt them to take action.
3. The Four P’s
PPPP is a storytelling-based framework that addresses a problem, makes a promise, provides proof, and proposes a solution.
4. Keep It Simple, Stupid (KISS)
People are fussy about what they give their attention to, so embrace the KISS framework by getting to the point quickly.
Keep your copy simple and easy to understand to reach a wider audience.
5. ACCA
ACCA is short for awareness, comprehension, conviction, and action.
- Awareness – Present the situation or problem
- Comprehension – Help your readers understand how it affects them. Explain that you have the solution.
- Conviction – Create a desire and conviction in your reader to use your solution.
- Action – Call to action
And there you have it!
These five copywriting frameworks are your ticket to creating high-converting Facebook ad copies.
Remember, don’t fall in love with copywriting—use it as a tool to enhance your product/service and boost your Facebook ads!
Ready to craft compelling Facebook ad copies?