Hey,
As FB ad marketers, we’re all chasing that golden idea—the ad that gets us 11x ROAS and puts us leagues ahead of the competition.
Now, there are over 8 million businesses running ads on Facebook right now.
99% of those ads are very average.
Then there’s the 1%—the most creative, out-of-the-box, successful ads that convert like nobody’s business and have competitors absolutely scrambling.
Wondering where to find those ideas?
Look no further.
I’ve scoured the platform and done the hard work for you, compiling a list of the best-performing Facebook ad ideas from various industries, objectives, and budgets.
Here are 30 top-performing Facebook ad ideas tailored just for your business needs. Let’s dive in!
- Create ‘how to’ ads to highlight the specific use cases of your product or service.
- Start with a customer expressing regret about choosing your product, then pivot to show how it exceeded their expectations.
- Showcase multiple product lines or service offers in your ads.
- Address common customer FAQs or objections through your ad creative.
- Share industry-related expert tips and subtly integrate your product as the solution.
- Offer a peek behind the scenes of your product development or company culture.
- Participate in a current social media challenge or trend, incorporating your product creatively.
- Share interesting facts or bust common myths about your industry, tying it back to your product.
- Create ads that tie your product to upcoming holidays, offering special deals or use cases.
- Create ad creatives that look like they were made with basic tools.
- Make absurd and humorous comparisons between your product and unrelated objects or scenarios.
- Design your ad to mimic annoying internet pop-ups, complete with flashing banners and fake buttons.
- Ask for your customers’ opinions directly in your ads.
- Use a breaking news or magazine format to mimic the native UI of broadcast or digital news platforms.
- If you have a significant customer base, highlight the number in your ad creatives to showcase social proof and generate FOMO.
- Use a catchy hook to grab your customer’s attention and then follow it up with your offer.
- Highlight your specific target demographic using your ad copy.
- Share a founder’s ad telling the story of how you started your business and the impact you’ve made in your customers’ lives.
- Create a ‘Did you know’ ad highlighting a fascinating fact about your industry or product.
- Highlight the time required for your product or service’s benefits to kick in.
- Use the red flag trend to draw attention to specific pain points of your target audience.
- Mimic popular influencers by creating parody video ads in their style while highlighting your product or service.
- Record your phone or laptop screen showcasing your product or service directly.
- Share short, impactful case studies highlighting a specific problem, solution, and result.
- Create ‘Do it with me’ video ads demonstrating the complete process of using your product or service.
- Talk about your product or service in the third person.
- Create an ASMR unpacking video of your product.
- Use the tone that happy customers would use when talking about your product or service to their loved ones in your ad copy.
- Hold a banner with your offer written on it in outdoor surroundings.
- Pitch your product or service as an excellent gifting option, especially near the festive season.
Feeling inspired? I sure hope so.
Remember the golden rule: make the best of the best and make them better.
Each idea on this list is a starting point—a springboard to elevate your brand and connect authentically with your audience. Dive in, mix and match strategies, and don’t shy away from pushing the creative boundaries.
Happy advertising!