# Sannidhya Baweja > Sannidhya Baweja is a performance marketer and founder of Baweja Media, a Meta & Google ads agency, and co-founder of Trackocity. He has managed $125M+ in ad spend and teaches 50K+ marketers on YouTube. This site is a library of Meta/Facebook ads strategy covering creative & hooks, account structure, attribution & tracking, scaling, e-commerce & D2C, and lead generation. ## About - [About Sannidhya Baweja](https://sannidhyabaweja.com/about/): Engineer-turned-marketer, founder of Baweja Media, co-founder of Trackocity (attribution built for operators). Over a decade helping founders and operators turn Meta & Google ads into profitable, predictable revenue across the UK, US, Canada, India, Australia & GCC. - [Consulting](https://sannidhyabaweja.com/consultation/): 1-on-1 Meta & Google ads consulting for founders and in-house teams. - [Contact](https://sannidhyabaweja.com/contact/) ## Flagship Guides - [The System Behind Consistent Meta Ad Performance](https://sannidhyabaweja.com/the-system-behind-consistent-meta-ad-performance/) - [Steal My Step-by-Step Meta Ad Creation Blueprint](https://sannidhyabaweja.com/steal-my-step-by-step-meta-ad-creation-blueprint/) - [The A/B Testing System That Analyzed 100,000+ Ads](https://sannidhyabaweja.com/the-a-b-testing-system-thats-helped-me-analyze-over-100000-ads/) - [The Only 3 Audiences You Need to Increase Your CR](https://sannidhyabaweja.com/the-only-3-audiences-you-need-to-get-increase-your-cr-by-43/) - [45 Objection-Crushing Techniques for Facebook Ads](https://sannidhyabaweja.com/45-objection-crushing-techniques-for-your-facebook-ads/) - [33 Psychological Triggers That Make People Click](https://sannidhyabaweja.com/33-psychological-triggers-that-make-people-click-and-buy/) - [21 Meta Ad Hooks Proven to Drive Clicks](https://sannidhyabaweja.com/21-meta-ad-hooks-proven-to-drive-clicks-in-2025/) - [10 Winning FB Ad Hooks for E-commerce Brands](https://sannidhyabaweja.com/10-winning-fb-ad-hooks-for-e-commerce-brands/) - [40 Lead Magnets to Attract High-Ticket Leads](https://sannidhyabaweja.com/40-lead-magnets-to-attract-high-ticket-warm-leads-cover-both-b2c-b2b/) - [The Expert Guide to the Facebook Ads Library](https://sannidhyabaweja.com/the-expert-guide-on-how-to-use-facebook-ads-library/) - [10 High-Converting Landing Pages to Inspire Your Layout](https://sannidhyabaweja.com/10-high-converting-landing-pages-to-inspire-your-next-layout/) - [30 Ad Ideas to Scale Your Account to 8 Figures](https://sannidhyabaweja.com/30-winning-facebook-ad-ideas-to-scale-your-account-to-8-figures/) ## Blog - [The Meta Ads & Growth Blog](https://sannidhyabaweja.com/blog/): 275+ Meta ads breakdowns and playbooks, organized into Ad Breakdowns, Account Structure, Creative & Hooks, Attribution & Tracking, Scaling, Lead Generation, and E-commerce & D2C. ## Work with Sannidhya - Book an audit call: https://webinar.sannidhyabaweja.com/vsl-lp-ind